Marketing Brief Randomizer

Game setup

Enter names in seating order (clockwise). The numbers match the printed ballots, and "next team" on chaos cards means the next number.

Everything runs offline in this one file. Progress is saved in this browser, so a refresh won't lose the briefs.
Shortcuts on the Briefs screen: Space spins the selected team, C draws its chaos card, ←/→ switch teams. Made a mistake? ↶ Undo steps back through any change.

Team

What your pitch must cover

Pitch rules

  • Speak only, no slides. Anyone on the team can talk.
  • Hard stop at the time limit, even mid-sentence.
  • No research needed. Say your assumptions ("we assume licences are in place") and move on.
  • Holding a Secret Mission? Don't mention the card.

Q&A rules (1 minute)

  • The facilitator picks hands. One question per team, short answers.
  • Interrogator holders always ask first.
  • Suspect a secret word? Use your question: "Was your word ___?" Exact word only.
  • Tough is fine, rude is not.
1

During each pitch: give quick marks

On your ballot, give the team 1, 2 or 3 for each question below.
1 = weak · 2 = OK · 3 = great. Add them up (max 12).

🎯 FitIs it right for this audience, country and platform?
💡 CreativityIs it memorable, surprising, would people share it?
💰 BudgetCould it really work with that money? On a tiny budget, reward the clever idea.
🧩 Solves itDoes it fix the business challenge and reach the campaign goal?
2

After the last pitch: line them up

Sort the teams from highest total to lowest.

Same total? Ask your team: "Which one would we put our own money on?" That one goes higher.

The marks only help you decide. Only the final score counts.

3

Write the final score

Each score is used exactly once. You never score your own team.

Example ballot

How the winner is decided

  1. The facilitator types every ballot into the Scores tab, which adds up what each team received.
  2. Bonus points from chaos cards are added (or taken away), and bets are settled.
  3. Highest total wins.
  4. Tie for first? The tied teams do a 30-second pitch-off, and the room decides by applause.
  5. All ballots are shown at the end.

Best possible result: points (every other team gives you ).

Timing

Order of play

  1. The facilitator pulls the next team’s number from a hat.
  2. After each pitch: 1 minute of Q&A.
  3. While the next team gets ready, everyone writes their quick marks.
  4. After the last pitch: 5 minutes to line up the teams and write the final scores.
  5. Hand in all ballots at the same time, folded. They’ll be shown to everyone at the end.